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Sochi winter olympic games as Russian political PR
Hnyková, Kristýna ; Romancov, Michael (advisor) ; Střítecký, Vít (referee)
The Bachelor thesis Sochi Winter Olympic Games as Russian political PR deals with the disuse of megaprojects, such as Olympic Games, for political goals. History of modern Olympic Games is filled with examples in which global sport megaprojects served to different and not pre-determined purposes. One of these examples are Sochi Winter Olympic Games that were held in 2014. The thesis aims to study the discourse by which Russia wanted to "rebrand" itself. The thesis is based on Soft Power concept defined by american political scientist Joseph Nye and it tries to apply concrete situations in which the disuse for political goals is seenable. To this purpose, it analyses all periods - from candidature, through set up of the Games to final realization of the Games. It examines particular factors of Soft Power concept in details. The thesis is a case study using the analytical approach and is divided in two parts - theoretical and practical one. Theoretical part keens on definition of Soft Power concept and its application to Sochi Winter Olympic Games and Kremlin's Policy. It's practical part is based on un-standardised interviews held with members of olympic teams. These interviews should refer to a specific trend.
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Attitudes of Russian Population to Winter Olympic Games in Sochi 2014
Khrushchev, Kirill ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Attitudes of Russian Population to Winter Olympic Games in Sochi Objectives: The main objective of this thesis is to determine attitudes of Russian population and residents of Sochi to XXII Winter Olympic Games. Another objective is to show advantages and disadvantages of hosting the Olympic Games and also to make recommendations, which can be used by government and sport institutions while organizing big sports events. Methods: Quantitative sociological research was made for the purpose of this thesis. Research was implemented by written, electronic and oral questioning .Obtained statistics were processed and analyzed. Results: All the findings are compiled into the tables and diagrams in the result part of this diploma work. Keywords: Sociological research, questionnaire, Olympic games 2014, Russia, Sochi
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Start-up strategie hotelu v Sochi resort
Grazhdankina, Irina ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
This bachelor thesis focuses on start-up strategy of a hotel in Sochi Resort, which could be useful for people who are interested in opening a hotel in Russia. The main objective is to explain the main stages, which should be made and considered before opening a hotel in Russia. The first part focuses on the general idea of a hotel industry in Russia, which has some distinguishing features. The second part focuses on pre-opening stages. The third part is a description of a hotel business plan.
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Sochi winter olympic games as Russian political PR
Hnyková, Kristýna ; Romancov, Michael (advisor) ; Střítecký, Vít (referee)
The Bachelor thesis Sochi Winter Olympic Games as Russian political PR deals with the disuse of megaprojects, such as Olympic Games, for political goals. History of modern Olympic Games is filled with examples in which global sport megaprojects served to different and not pre-determined purposes. One of these examples are Sochi Winter Olympic Games that were held in 2014. The thesis aims to study the discourse by which Russia wanted to "rebrand" itself. The thesis is based on Soft Power concept defined by american political scientist Joseph Nye and it tries to apply concrete situations in which the disuse for political goals is seenable. To this purpose, it analyses all periods - from candidature, through set up of the Games to final realization of the Games. It examines particular factors of Soft Power concept in details. The thesis is a case study using the analytical approach and is divided in two parts - theoretical and practical one. Theoretical part keens on definition of Soft Power concept and its application to Sochi Winter Olympic Games and Kremlin's Policy. It's practical part is based on un-standardised interviews held with members of olympic teams. These interviews should refer to a specific trend.
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Comparison of olympic broadcasting on czech television from winter olimpic games 2010 and 2014
Růžičková, Anna ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
This thesis principally compares the Olympic broadcasting on the Czech Television covering Winter Olympic Games 2010 in Vancouver and 2014 in Sochi. The first part of the text defines the concept of Olympism, the history of the Olympic Games and the Czechoslovak Olympic Committee, and the current form of the Games and their future. The further analysed Winter Olympics 2010 and 2014 are being briefly described in this section as well. Moreover, the relationship between sport and media, and the media event of the Olympic Games are being defined. Considerable attention is being given to the Olympic Television Broadcasting. Consequently, the history of broadcasting, broadcasting rights, commercialization of the Olympics, their funding, and the function of Olympic Broadcasting Services is being discussed too. The latter part is devoted to the Czech Television, its history and current form as a public service broadcaster. The chapters that deal with an analysis of Olympic broadcasting covering Vancouver and Sochi describe the Olympic teams of the Czech Television in Prague and in the Olympic venue, program schedules, and web specials. The number of broadcasted hours from the Olympics, the costs of broadcasting production, and the viewership are being compared. The Olympic broadcasting from Vancouver was...
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Sochi 2014 olympies in the czech contemporary press
Slabý, Marek ; Bednařík, Petr (advisor) ; Jirák, Jan (referee)
The topic of this thesis is the reflection of XXII Olympic Winter Games in the Czech contemporary press. The aim is to find out in what way the selected press reported about it, more precisely to what extent it informed about the problematic and controversial aspects of its preparation in the period before and during the games. The analyzed period was set to be September 2013 - March 2014 and the chosen daily press includes Mladá fronta DNES and Lidové noviny as representants of rather right wing press, and Právo as a representant closer to the left side of the political spectrum. Weekly press in the analysis includes Týden and Respekt. The thesis is divided into two parts. The first one describes the background of the preparations of the olympic games in Sochi and its context, the second one contains the analysis itself. Powered by TCPDF (www.tcpdf.org)
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Attitudes of Russian Population to Winter Olympic Games in Sochi 2014
Khrushchev, Kirill ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Attitudes of Russian Population to Winter Olympic Games in Sochi Objectives: The main objective of this thesis is to determine attitudes of Russian population and residents of Sochi to XXII Winter Olympic Games. Another objective is to show advantages and disadvantages of hosting the Olympic Games and also to make recommendations, which can be used by government and sport institutions while organizing big sports events. Methods: Quantitative sociological research was made for the purpose of this thesis. Research was implemented by written, electronic and oral questioning .Obtained statistics were processed and analyzed. Results: All the findings are compiled into the tables and diagrams in the result part of this diploma work. Keywords: Sociological research, questionnaire, Olympic games 2014, Russia, Sochi
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